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Wednesday, March 14, 2012

Building a successful Handmade shop

I am writing this post with some tips I have learned since opening my shop almost 3 years ago. They might not work for you, but they have worked for me and you might be able to go away with some useful information, I hope! My shop is in no way overly successful so if you don't take the tips I say seriously, I get it.  

{it seems that EVERYONE has an Etsy shop these days, which is awesome! I think sometimes I prefer to buy things from someone who made it themselves rather than Wal Mart or Target.  I have been asked by friends where to start or what to do because it is overwhelming at first! These are my tips}

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This could be a free item, a discount code for future purchases or even a personalized note.  No one wants a generic "to whom this may concern" note because that shows you don't care.  I am honestly grateful for every single sale I get and I want my customers to know that.  I also include my business card with each order to show other ways to interact or contact me.  Even if the buyer doesn't use twitter or blogs, its still nice to let know you have those social media platforms.

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I ship my prints in a flat mailer.  It's white and boring.  Therefore I love mixing it up with Washi Tape and writing the purchasers name in pretty colors.  If you sell jewelry or sewn items, wrap it in tissue paper.  Make the product more attractive with the way you package it.  I also purchased a customized address stamp for my orders from Anne Marie Loves paper.  It's so handy and plus its adorable.  I just placed another custom order from her for a stamp that says "Handle with Care".  Not only is it cute, but it helps get the package there in 1 piece.

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It's annoying when it takes forever to receive a purchase you made.  I also tend to not buy from shop that say they don't ship the product out until 14 days if I can find it elsewhere.  I have designated my Mondays and Thursdays as my post office days.  Then, my orders are mailed out fairly quickly and everything runs efficiently.

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You have a product that you are obviously passionate about.  Sales might not come right away, but that might not mean it's because people don't like what you are offering.  You need to get the word out there. Let people know who you are.  Platforms like twitter, instagram, and pinterest are perfect for that.  Keep working towards your goal of $ and you will see success.  If you don't have a budget to sponsor other blogs, then maybe think about ad swapping.  It's free and fun! 

4 comments:

  1. Love these tips! Thanks so much for sharing them with us :)

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  2. These tips are so fun and simple - they are also right on! it is so important to keep a personal note in all of your etsy transactions. that is what keeps people buying handmade - the personal interaction with the maker! ;)

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  3. great tips!! can't wait to pass these on

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  4. Thanks for this girlie! I am thinking of starting my headband shop again. This gave a little boost!!! Thanks!!!!!

    ~E

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Thank you for taking the time to comment on my blog! I read all comments and try to get back to you every time! Have a great day! XOXO

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